ABN AMRO YOUTH CAMPAIGN

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ABN AMRO YOUTH CAMPAIGN

Description

Advertising agency Selmore commissioned me a campaign for Dutch bank ABM Amro to promote a youth savings account.

I asked Eric van den Boom from Boomartwork to create the main campaign image of a skater kid for use instore on POS, and on the screen of cash machines. With help from Tom Bogman and Nanneke Linders we created banner animation and provided artwork for a flash game and an AR game.

Fields

Animation, Drawing, Illustration

Date

2011

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MARBL REEL 2011 2011 Animation, Design, Street Art
ISTANBUL-PAINTING&MAPPING Painting and mapping at the Dutch consulate in Istanbul Turkey.
As a part of the celebration for 400 years of diplomatic relations between the Turks and the dutch, the consulate asked me and Johan van Manschot to paint a piece on their wall.

In the evening Maarten van der Glas mapped some cool images on it as a part of the VJ Festival held in Istanbul at the same time. 2012 Graffiti, Motion Graphics, Painting
SEYMOURBITS PUTITBACKDOWN Seymour Bits - Put It Back Down

Directed by: Michiel ten Horn & Maarten Berkers

When Seymour Bits a.k.a. Bas Bron asked us to make a video for his track Put It Back Down, we asked him what it was about. He replied; “ Booze, clubbing, shaking asses, dancing buttocks and maybe some tits?“ And that is exactly what we created. Although, our interpretation of it.
This resulted in a bizarre multicolour trip that formed a round faceless chicken trapped in a wonderland called delirium. We worked with four different animators on this project each living in another city. So there was a big challenge to keep the look and feel in the same style as the original artworks made by Michiel. We found our inspiration by watching old animations such as He-man and the work of John K. which we really liked when we were kids. We tried to adept the cool design style for the Seymour Bits clip. 2011 Animation, Computer Animation, Music Production
R&R GROOOVE XPRESS - TI AMO (DE LA FONQUE) I made this video for my friends of R&R Grooove Xpress for their hitsingle Ti Amo ( de la fonque ).

Kid Sundance & R0nes are the two masterminds who form R&R Grooove Xpress. They’re showing their Funky Electro/Disco/Boogie roots on this dancefloorfiller. This is the first official R&R Grooove Xpress song. Currently, Kid Sundance and R0nes are working hard on new material. Meanwhile, suck on this sweet lollipop.

R&R GROOOVE XPRESS - TI AMO (DE LA FONQUE)

OUT NOW ON FREMDTUNES!

Digital Download available at iTunes, Beatport, Juno, Boomkat, Amazon, etc

CONCEPT, SCREENPLAY, DIRECTION, EDITING
& PRODUCTION
MAARTEN BERKERS

LIGHTING & SET DRESSING:
PATRICK SIJBEN
MAKE-UP:
EVA DOKTER
PROPS:
ANNE DE HAZE
GRIP:
OPEN STUDIO
RUNNER:
JOEL WESTRA
BEST BOY:
TOM BOGMAN

ARTIST:
R&R GROOOVE XPRESS
TITLE:
TI AMO (DE LA FONQUE)
LABEL:
FREMDTUNES
ARTWORK:
SUPERNOVA

LIP ACTORS (IN ORDER OF APPEARANCE):
MAARTEN VAN DER GLAS
RAIMOND GESTHUIZEN
EVA DOKTER
JOEL WESTRA
KOEN POELHEKKE
COEN RENS
ANNE VERHEUL
EVELINE VAN DER WULP
SARIE HERMENS
KRIS KOBES
ANNA MOFFAT
ROBIN ALYSHA CLEMENS
ERIC VAN DEN BOOM
LAURA DE JONGH
SHARON DE RANDAMIE
ANNE DE HAZE

THANKS:
POWERED BY WILLEM
KEX DESIGN
BASTIAAN & MONIQUE
KONACOAST
HOOGSTE TIJD
RAIMOND GESTHUIZEN
FREMDTUNES

SHOT AT STUDIO SPORT UTRECHT
FEBRUARY 2012 2012 Music, MakeUp Arts (MUA), Dance
AGRIMARKT Together with singer/comedian Katinka Polderman I made these two animations for dutch supermarket chain Agrimarkt.

They have a growing range of organic, fairtrade, sustainable and local products. The above animation is a comical guide for the customers and explains the signs of the products in the supermarket.

One Agrimarket supermarket experiments with a system where you can scan and pay your own purchases. The second animation explains the benefits of using this new technology. 2012 Animation, Illustration, Music
DE CAFITESSE SMOOTHROAST! Shop Around asked me to make a animation for Douwe Egberts, the largest and oldest coffee supplier from Holland.
Douwe Egberts launched a new coffee for her business coffee machines called Cafitesse.

I draw this animation on paper and composed it to look like one giant collage. 2011 Animation, Drawing, Cartooning
WEGWIJS IN ARBEIDSVOORWAARDEN Advertising agency Greenberry commissioned me and Tom Bogman from Drön, on a campaign for Centraal Beheer Achmea to promote their book.
This book is an indispensable reference work on conditions for entrepreneurs, managers and HR professionals.

Tom made the illustrations and i did the overall animation and montage. 2012 Animation, Illustration, Motion Graphics
CAPGEMINI Explanimation Shop Around asked me to make an intern explanimation for Capgemini .
Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services.

My task was to visualize Capgemini as a company who build bridges between the IT the business branche.
I adapt the serious story and came up with the building site approach.
Due this metaphor the animation got a slight humorous tone without missing the message. 2011 Computer Animation, Illustration, Animation
WALLS & PIECES A selection of graffiti I made in the past years. 2010 Graffiti, Street Art
HUKANTEEHANG HU-KANTEE-HANG is the title of the track I animated for Dutch hip-hop formation Boomoperators. This video was my graduation project at the School of Visual Arts Utrecht. The lyrics spit by MC Rescue are used as a guide to visualize the video. The audio of Kid Sundance is energetic and rough, I express this visually by using a hasty paste, limited colours, strong contrasts and dirty backgrounds.

All put together I tried to make a sleek rollercoaster ride which would feel like one camera movement switched between live-action shots, and animation on paper. I filmed the artists and two poodles in front of a blue screen and drew 1500 animation frames manually on A3 paper with ink and brushes. 2011 Animation, Illustration, Music Production
STEENPUIST Steenpuist is a video we made for Dutch rapper Steen (Steen is the Dutch word for Brick). In The Netherlands Steen is well known for his explicit songs and behaviour on stage.

The song Steenpuist (which is the Dutch word for Boil) and the lyrics, like most of his lyrics, contain references to horrible diseases and sexual disorders. We had all artistic freedom in this project, so we let our imagination go wild to make the filthiest, greasiest and nastiest video we ever did. We could make it very disturbing, but with references to popular culture, over the top humour and animation, we tried to keep it interesting to a larger public.

When the video was released, it became sort of a viral on Internet, and unfortunately in the end it got banned.

Camera by Shaun Leyden
Edit by Joost Penninx
Visual Effects by Rob Klunder
2D Animation by Maarten Berkers 2011 Editing, Computer Animation, Music Production
MTV BUMPER Winner!
Mtv bumper contest.

The circle of life in 30 seconds.
Crayon on blackboard.

Music by Kid Sundance. 2011 Drawing, Animation, Cartooning
BNN - BADGASTEN Animation for a Dutch improvisation comedy television show broadcasted by BNN. One part of the show was entirely shot in front of a green screen that got animated afterwards by me and two other animation studios.

The concept for this project was to make lively wild cartoon animations that follow the actions of the actors. The actors played a roll entirely based on suggestions and quotes from the live studio audience and presenter. I got all artistic freedom to create the worlds and attributes the actors suggested, due the short production time of three weeks per episode. 2011 Computer Animation, Television, Illustration
HONDA T-SHIRT In springtime of each year I drive with my 175cc Honda motorcycle to Luxembourg. Together with a big group of Honda 4-stroke moped enthusiasts we rent a cabin and enjoy large quantities of red meat and cold beer.
As a souvenir I design each year a shirt.

For this years design I took a standard CD50 and tweaked it to a vicious looking cafe racer.

I want to build one like this one day. 2012 Drawing, Illustration, Textile Design
OHRA YOUTUBE TAKE OVER Shoparound asked me to make a game like Duckhunt for a Youtube takeover campaign from OHRA, a large Dutch insurance company.

You can watch it here:
http://www.youtube.com/ohra

Watch the movie till the end and then click on the button bottom right Shoot the Duck! 

This campaign is hugely succesfull. It was most viewed in his appearence week on Youtube The Netherlands. 2011 Animation, Illustration, Computer Animation
FREEVOICE CLAY ANIMATION One of 7 animations that I made together with fellow students of the Utrecht School of Arts for the Dutch media organisation Freevoice.

Free Voice strives for:
- independent and multiform media
- balanced and reliable journalistic press freedom in Africa, Asia, Latin America, the Middle East and Eastern Europe.

Made with clay and a multi-plane camera.

Concept and animation: Arjan van der Linden, Elsa Kroese, Gatze Zonneveld, Maarten Berkers
Sounddesign: Ronnie van der Veer and Arjan van der Linden
Music and voiceover: Lars Brouwer Than van Nispen tot Pannerden
Voice actors: Kris Kobes, Coen Rens, Gatze Zonneveld, Arjen van der linden and Elsa Kroese
Mentor: Bart Hoeve
X-change: Dennis Voortman
Text support: Rob Floor 2011 Animation, Claymation, Character Design
HI HIGHLIGHTS Together with Ottograph I made these artworks for the Hi-lights campaign from Hi, a dutch telecom/ cellphone company.
The artwork was made on location with spraycans.

The artwork is used instore in 40 Hi shops across The Netherlands as displays, campaignwalls, panels, window stickers and more.
As print door to door flyers and advertising in newspapers.
On Internet as in banners on several websites.

Photographed by Remco Muntz and post-produced by De Werkvloer Amsterdam.

Otto and I made also making-off movies. Number one can be watched above. 2011 Graffiti, Painting, Publishing
TRANSFORM This video was made for Elsevier.
The design concept of the Transform video was based on KAPLA, small wooden construction planks that are used by kids as a toy. By adding the simple white lines we visualized a helper who helped the builder to gain his goal. By using these both simple expressions, the 2D lines and 3D animated KAPLA planks, came together well. The final video was clean and easy to understand.

Edit by Joost Penninx
3D animation by Jasper Hesseling
2D line animation by Maarten berkers
Compositing by Rob Klunder 2011 Computer Animation, Animation, Illustration
RESERVOIR DOLLS LAUNCH PARTY VIDEO A invitation film for the Reservoir Dolls launch party.
Reservoir Dolls is a creative network for developing and producing creative assignments.
Guests received this film to become curious about Reservoir Dolls and her creatives. 2010 Cinematography, Video Arts, Visual Arts
WNF POSTERZINE Resevoir Dolls connected me to Youngworks. I made this illustration for a new WWF campaign. WWF has a donor program aimed at young people between 12 and 18 years. This program teaches young people about protecting nature. Here is the Illustration I made to be used in the form of a Poster Zine. Front artwork, back information. 2011 Illustration, Graphic Design, Cartooning
ANV Together with illustrator Eric van den Boom I collaborated on a short animation for Spanish insurance company ANV. Eric provided artwork and illustrations, and I did the overall compositing, animation and editing.

This animation is in use worldwide and the typo and voice over are translated in Dutch, German, Italian, French, Portuguese, Spanish and Chinese. 2011 Animation, Computer Animation, Illustration
GELDROP 3D Together with Eric van de Boom en Marjolein Rutgers we made and develop six designs for Woonbedrijf Eindhoven.

The works are made of several layers of MDF wood. They were painted and constructed by 25 workers of Woonbedrijf within 4 hours on a teambuilding day.

This project was very challenging, due the short time notice. We developed a clever method to construct it with simple forms and stapler machines.

The designs can be seen in a social housing complex in Geldrop The Netherlands. 2011 Painting, Sculpting, Illustration
COCOON EXPO Together with Eric van den Boom I painted 56 single canvases forming one giant caterpillar. Each canvas was interesting to look at and for sale.

Exhibition was held 9th of may 2010 in the Outland art gallery at the Zeedijk in Amsterdam.

Thanks Jeroen for making this happen! 2011 Painting, Illustration, Exhibition Design
DKTB This animation I made at my second year at the Utrecht School of Arts.
It is about a alien that lands on the surface of our earth but directly got eaten by a giant worm.
This action causes an reaction which goes on and on.

Rough animation made with ink on paper.

Could be better but I still like it a lot!

Music: T99 and Kid Sundance
SFX: Hernan Ambrogi 2011 Animation, Illustration, Drawing
PORTUGAL 2012 This video I edit as a thank you note for our first visit to Portugal in January 2012. Thank you Rosa and Manu for our stay on Quinta da Fornalha.
Music: Deolinda - "Um Contra O Outro" 2012 Cinematography, Illustration, Graffiti
THE ATTIC Personal variety and fun over the years. 2011 Art Direction, Culinary Arts, Icon Design

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